Pengaruh Promosi Penjualan dan Lokasi Produk Terhadap Kepuasan Konsumen Pada Produk Chicken Nugget So Good Food Di Transmart Gatot Subroto Medan

The purpose of this study was to determine the effect promotion on consumer satisfaction with Chicken Nugget So Good Food at Transmart Gatot Subroto Medan, product location and products Medan. population in Medan 6531 customers samples used were 44 customers, while determination technique Incidental Sampling. data sources are primary data, namely obtained directly from research secondary derived reports, books journals related it. Data collection techniques observation, interviews, questionnaires. analysis is multiple linear regression analysis. results Y = 4.243+ 0.540X1 + 0.265X2 e which shows have a positive significant customer satisfaction. partial test (t) show that has where it can be seen tcount value 6.072 ttable 1.682 variable also 3.135 1.682. result coefficient 0.622, 62.2% Consumer Satisfaction influenced by location, other words, affect 62.2%, remaining 37.8% than